I have decided to start this blog to coincide with a marketing push (which I hope to start one day) for the software I develop as part of my job.
I am in the very early stages of being able to grow my business with a (Hopefully) sellable product, and intend on utilising this blog to provide a commentary on my progress.
I have been developing software using Delphi since version 1 was released in the early 90s. Primarily I have been developing ID Card Production and Management Systems for the majority of that time. Up until 2005 I worked for a local company writing the ID Card Production software they used in-house, however wishing to expand my business experience I decided to start-up my own business and contract my services back to them.
Whilst I continued to provide services (Maintenance/Updates of their current programs, as well as network administration and hardware support) I also started to develop new systems from scratch where my own company would own all the IP, and be able to eventually market and sell/license the software to other users/businesses.
Now after many years working on the new systems I am nearing when they will be releasable, or at least developed to a point where I could look to test them under production conditions. With this in mind I have done some research covering SEO, Content Marketing, Entrepreneurship, Start-ups and I intend on using this blog as my first steps in the journey where I take my business from being a one man band, to being a successful provider of ID Card Production and Management Systems.
One of the difficulties with being a one man band is the various roles that I have to fulfil, and there is a fear that I will fail in some areas. However I believe as long as I’m aware of that distinct possibility I should be able to make efforts to avoid or at least reduce the consequences of any such failures.
Also I feel due to the fact that I don’t have a finished product, and have no sales as yet I will need to bootstrap the business and bring it to a certain level before I can even attempt to attract external investors. To be honest I wish to take this as far as I can without external help, however I haven’t ruled that out should the need arise.
So this is where my journey begins, I thank you for taking the time to show an interest and look forward to reading any comments/ideas/suggestions you may have for the development of not just this blog and content, but also my software and business.