New Logo for Sjones Limited

As part of the website overhaul a new logo has been created for Sjones Limited…

Sjones Logo - Horizontal

Emblem for the Win:

In the past the Sjones logo did not include an emblem, and I found it was not as easily identifiable. This became quite apparent when it was placed in printed media, so for quite some time I had been thinking about some form of emblem to associate with the text.

After considerable time spent on design and logo websites not finding exactly what I wanted, Adobe Illustrator was fired up and the painful process of logo creation began. This process was made even more painful by having to stop every 5 minutes to watch YouTube videos on how to use Illustrator. However there is good news, I now know how to create triangles, circles, curvy lines and even unite objects (That’s CV material right there 😉 ).


Another issue to consider was the flexibility of the logo, sometimes a horizontal logo does not work as well, and a vertical logo is required. Fortunately the design is simple enough to provide this flexibility while still remaining identifiable.

Sjones Logo - Vertical

A secondary requirement for the logo was that it had to be usable when embroided or screen printed on the likes of polos, caps and even flags

Next Step:

The next step is to update my business cards, which shouldn’t be too difficult.


About Anthony Dowling

Founder Sjones Limited, focusing on developing ID and Security Card Solutions. Long time Delphi Developer. @AntDowling
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