As part of the website overhaul a new logo has been created for Sjones Limited…
Emblem for the Win:
In the past the Sjones logo did not include an emblem, and I found it was not as easily identifiable. This became quite apparent when it was placed in printed media, so for quite some time I had been thinking about some form of emblem to associate with the text.
After considerable time spent on design and logo websites not finding exactly what I wanted, Adobe Illustrator was fired up and the painful process of logo creation began. This process was made even more painful by having to stop every 5 minutes to watch YouTube videos on how to use Illustrator. However there is good news, I now know how to create triangles, circles, curvy lines and even unite objects (That’s CV material right there 😉 ).
Flexibility:
Another issue to consider was the flexibility of the logo, sometimes a horizontal logo does not work as well, and a vertical logo is required. Fortunately the design is simple enough to provide this flexibility while still remaining identifiable.
A secondary requirement for the logo was that it had to be usable when embroided or screen printed on the likes of polos, caps and even flags
Next Step:
The next step is to update my business cards, which shouldn’t be too difficult.
Journey from Code to Sales 